Do Sharp Corporation People Need a Holiday?

Recently my TV I has been showing me one of the most nonsensical advertisements I have seen in years. The idea is straight-forward enough – Sharp now have a new 4 colour projection system instead of the old ‘3’ – which apparently the rest of the world still watches(!).  See it at http://quattrontv.com.au/live/

They drive this message home with host George Takei (Mr Sulu from the original Star Trek TV series) who pulls up great video of moving yellow things, tells us how great the extra yellow is and then gleefully waxes “you can just see it ……..oh, but of course YOU can’t see it on YOUR TV”.  Well George,  it looks just excellent on my three year old screen: so good in fact that I can’t think of one reason why I’d run out and buy a new Sharp TV. 

What were those people thinking when they put this add together?…”if we convince them they don’t need it, then maybe they’ll think they MUST need it out of novelty, surprise, the need to pursue trivia, a pre-occupation with the colour yellow,  etc etc”  

And just to make sure you have really absorbed their non-message, Sharp end with a slogan:  “You have to see it, to see it”.  (Actually the correct English grammar would be ‘You have to see it, to have seen it’ so maybe the bad grammar is meant to add to the scary effect).  Overall, it looks like there has been an outbreak of terminally redundant rhetoric at Sharp.